Taking Notes May Actually Make You Much More Forgetful

[lifehacker.com/taking-no…](http://lifehacker.com/taking-notes-may-actually-make-you-much-more-forgetful-1658077791)

Shit.

A 10-space coffee card pre-stamped twice will be completed faster than an 8 with no pre-stamps.

Fascinating stuff as always over at Cognitive Lode (consumer behaviour research curated and translated for product decision makers by Ribot, a design/creative agency).

This is called the Goal Gradient effect, it means that we would complete a task faster if it’s started for us. I think this should be helpful to people building fitness apps. No one likes to start with 0.

Mobile Is Eating the World

[fr.slideshare.net/a16z/mobi…](http://fr.slideshare.net/a16z/mobile-is-eating-the-world-40841467)

This presentation by Benedict Evans is a must-read if you’re working in the mobile/tech industries.