The Most Valuable Commodity in the World is Friction
I think what we're witnessing isn't just an extension of the attention economy but something new - the simulation economy. It's not just about keeping you glued to the screen anymore. It's about convincing you that any sort of real-world effort is unnecessary, that friction itself is obsolete3. The simulation doesn't just occupy your attention, right, instead it replaces the very notion that engagement should require effort. Which is… wild.