To Lure Customers, Appeal To All 5 Of Their Senses
Cool tips for enhancing the first impression customers will have of your product. Sensorial perception is of paramount importance.
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To Lure Customers, Appeal To All 5 Of Their Senses
Cool tips for enhancing the first impression customers will have of your product. Sensorial perception is of paramount importance.
“I don’t believe in market research. I don’t believe in marketing the way it’s done in America. The American way of marketing is to answer to the wants of the customer instead of answering to the needs of the customer. The purpose of marketing should be to find needs — not to find wants.People do not know what they want. They barely know what they need, but they definitely do not know what they want. They’re conditioned by the limited imagination of what is possible. … Most of the time, focus groups are built on the pressure of ignorance.”
Creativity guidebook by Google
On another Google-related note, here is the place where they showcase how companies use Google to build efficient marketing campaigns.