I look at myself as an artist if anything,” Mr. Jobs said. “Sort of a trapeze artist.

In 1983, Steven Levy interviewed Steve Jobs for hours about his recent breakup and the birth of the Mac.

At some point, Levy asked Jobs what he saw himself as. To which Jobs replied “Sort of a trapeze artist”.

It’s funny that no one noticed this is the exact one liner Bob Dylan used while interviewed in Austin in 1966:

Reporter: What do you consider yourself? How would you classify yourself?

Bob Dylan: Well, I like to think of myself in terms of a trapeze artist.

Now, now, Steve, everyone is going to call you a thief again. 

But as Grignon drove north, he didn’t feel excited. He felt terrified. Most onstage product demonstrations in Silicon Valley are canned. The thinking goes, why let bad Internet or cellphone connections ruin an otherwise good presentation? But Jobs insisted on live presentations. It was one of the things that made them so captivating. Part of his legend was that noticeable product-demo glitches almost never happened. But for those in the background, like Grignon, few parts of the job caused more stress.

This is the story behind the unveiling of the first iPhone on June 9th, 2007. A nice read on the NYT.

Here is the video if your memory is failing you.

In late November [2009], Nguyen was seated at the dinner table in Steve Job’s home on Waverly St in Palo Alto. Also present were Eddy Cue and Tim Cook and other Apple executives. Steve led the conversation while eating a beet salad:

“I’m going to give you a number, Bill, and if you like it, let’s do it and just be done with this whole thing. Okay?” Bill agreed. Jobs passed a piece of paper to Nguyen and Bill nodded. The deal was done.

How Steve Jobs Buys a Company (Lala), an anecdote from two weeks ago. 

How the Xerox PARC visit actually unfolded

The closest thing in the history of computing to a Prometheus myth is the late 1979 visit to Xerox PARC by a group of Apple engineers and executives led by Steve Jobs. According to early reports, it was on this visit that Jobs discovered the mouse, windows, icons, and other technologies that had been developed at PARC. These wonders had been locked away at PARC by a staff that didn’t understand the revolutionary potential of what they had created. Jobs, in contrast, was immediately converted to the religion of the graphical user interface, and ordered them copied by Apple, starting down the track that would eventually yield the Lisa and “insanely great” Macintosh. The Apple engineers– that band of brothers, that bunch of pirates– stole the fire of the gods, and gave it to the people.

But…

It’s a good story. Unfortunately, it’s also wrong in almost every way a story can be wrong. There are problems with chronology and timing. The testimony of a number of key figures at Apple suggests that the visit was not the revelation early accounts made it out to be. But the story also carries deeper assumptions about Apple, Xerox PARC, computer science in the late 1970s, and even the nature of invention and innovation that deserve to be examined and challenged.

A good read.