Christensen focuses on the principle that we “hire” certain products and services to solve our problems. That’s a great perspective to define the utility value of a digital product: Look for the same qualities in that product that you’d look for in a human being doing the same job.

At first (but only at first), think of your app as what utility value it offers to peeps, not UX.

The Manager’s One-Minute Guide To Brainstorming Apps ⚙ Co.Labs ⚙ code community

Infinite scroll ain’t so bad

Infinite scroll ain’t so bad

Infinite scroll ain’t so bad

[davidjaxon.wordpress.com/2014/04/1…](http://davidjaxon.wordpress.com/2014/04/10/10-reasons-not-to-use-infinite-scroll-on-your-website/)

Some people think that infinite scroll is of bad taste. Here are the main reasons:

1. Users will lose the page length orientation – the browser scrollbar become useless.
2. There’s no ability to jump to the end of the list.
3. Your users will not be able to get back to the same in-page position in 1 click.
4. There’s no visible footer until your users come to the end of the list/content.
5. Slow Experience – You are using a lot of browser memory as the page scrolls down.
6. If you switch away from the page by following a link there’s no way of getting back to where you left off.
7. Lack of sense of completion- no closure for users.
8. There’s no SEO opportunities for content located below the first scroll.
9. You lose the ability to bookmark a dedicated point of interest.
10. Distraction – The fear of missing out on data or other options will deter your users from completing an action.

I think that a good compromise is hybrid infinite scrolling. As in you scroll, until a certain point where the website asks you to “click to load more”. This is the paradigm that we will be using for Columize.

It denies 1. since users will still have a strong sense of where they are.
It requires slightly more effort (but nothing extraordinarily unbearable) for 2.
It does not solve 3. but I don’t think it’s that big a matter.
It solves 4. and 5.
It solves 6. if you open in a new tab.
7. might actually be a good thing.
Agreed for 8.
9. depends on the type of service.
10. I think it’s actually the opposite (and it also depends on the service).

I made it my mission to discover the specific reasons for iOS battery drainage. This article is a product of my years of research and anecdotal evidence I gathered in the hundreds of Genius Bar appointments I took during my time as a Genius and iOS technician, as well as testing on my personal devices and the devices of my friends.

This is the definitive guide to increasing iPhone battery life. Read it and share it.

The Ultimate Guide to Solve iOS Battery Drain — Overthought

iOS7: Unskippable Cutscenes

iOS7: Unskippable Cutscenes