Paresh Dave for The LA Times: 

Backed by more than $20 million in venture capital, Soylent has emerged as one of several popular start-ups hoping to change what and how people eat. Meant to be mixed with water or other liquids, the powder has enough fats, carbohydrates and other nutrients to replace a traditional meal, according to the company. People looking for a quick fix, such as software programmers in Silicon Valley, have become devotees.

Eat real food people?