News Publishers’ Facebook Problem
News Publishers’ Facebook Problem
“Today, Facebook drives about 40% of all referrals and Google drives about 35%. Together then, they drive 75% of all referrals to news and entertainment sites. Google has plateaued and Facebook shows continuing, if slowing, share-of-referrals growth.”
Re: Facebook's predicament
And the old design we tested didn’t work very well on a 10-inch Netbook. A single story might not even fit on the viewport. Not to mention, many people who access the website every day only use Facebook through their PC—no mobile phones or tablets. Scrolling by clicking or dragging the browser scrollbar is still commonly done because not everyone has trackpads or scroll wheels. If more scrolling is required because every story is taller, or navigation requires greater mouse movement because it’s further away, then the site becomes harder to use. These people may not be early adopters or use the same hardware we do, but the quality of their experience matters just as much.
Julie Zhuo, product designer at Facebook, replies to Dustin Curtis.
Was Snapchat right in refusing the $3 billion offer from Facebook?
Was Snapchat right in refusing the $3 billion offer from Facebook?
Michael Carney writing for PandoDaily:
The answer boils down to your belief about whether the company can defy the odds and stay hot within the notoriously fickly teen and young adult demographic. Because that’s what this valuation is all about: teens. Facebook is losing its grip on young social users; SnapChat has them in spades.
What will Evan Spiegel and Bobby Murphy come up with to make teens stick to the service? How will they monetise?
The real problem here is that if teens just change their mind about Snapchat, or suddenly find Facebook attractive again, the trend will fade away. There needs to be constant innovation in terms of stickiness (making people want to use the app and especially come back) and the Snapchat team should not be resting on the sight of exponential user growth.
Amid intensifying interest from deep-pocketed investors, the startup is looking to raise up to $200 million at a valuation of $3 to $4 billion, according to people briefed on the matter.
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If Game of Thrones characters had Facebook profiles.
Facebook might let you auto-upload photos from iOS
The feature is a big deal for Facebook since photos are a core driver of return visits and time on site. Most people take way more photos with their phones than they upload to Facebook and the social network wants to close the gap. Instead of having to manually choose photos and wait for them to upload, Photo Sync makes this all very low friction, which could drastically boost the number of photos people publish.
You could upload all your photos to Facebook and restrict their visibility to only you. Thus, when you’d want to put a photo on Facebook, it’ll already be there. This is big for them; perhaps they should expect that Apple will block this.